The price of your book might also be a good thing to mention. You could also go into more detail about what the book is about, as well as information about the publishing company. It’s a great idea to add any quotes from reviewers, or perhaps even a book trailer. In the remaining text of your book press release, you can expand on the information in the first paragraph with factual information and quotes. This information is straightforward and concise, and makes the reader want to know more. How: using Augmented Reality technology.Why: to mark the 400th anniversary of his death.What: a digital resurrection of William Shakespeare.This release shows how to do that effectively. It helps to use the 5 w’s and h (who, what, where, when, why, how) to remind you of the purpose of each sentence in your book press release. Keep it focused on newsworthy and relevant facts. Your first paragraph is also important and needs to keep the reader’s attention. For example, the headline here conveys the main point in a short, attention-grabbing way by making use of the newsworthy angle of age discrimination in the workplace to make people want to read more.
Your headline needs to get a clear message across in as few words as possible. To help you tackle this task, we’d like to offer a few examples of effective book press releases.įirst of all, you need a headline that gets the reader’s attention.
To get noticed, a press release has to really stand out. Reporters only have time to read a very small percentage of the thousands of press releases issued every day. This is where a great book press release comes in.Įven if you’re a great writer, the idea of creating and sending out a book press release can seem intimidating. How are you going to get the word out to your target audience and convince them that your new book is exactly what they need? Now maybe you’re wondering how you’re going to get people to buy it. Whether or not this is your first published work, writing and publishing a book is something to be proud of. Congratulations on publishing your new book!
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